The Changing Ecology of the Media European Media Management Association (EMMA) Conference
| Date: | 5 February 2010 12.00am - 6 February 2010 12.00am |
Selected papers to be published in the International Journal of Media Management
The European Media Management Association’s 2010 Conference (EMMA London 2010) will focus on the viability of contemporary media systems and the far-reaching implications – on organisations and their strategies, on products and their consumers, on policies and on business models - which the current environmental changes are bringing.- How can organisations, consumers, regulators and policy makers create a viable media eco-system in the current technological environment?
- How can incumbent media firms find a sustainable business model in the emerging media eco-system?
- What will the emerging eco-system look like?
Papers will be addressing these issues from the perspectives of:
- Audiences, user behaviour and market research
- Public media
- Future of television
- Economics and business models
- Online media
- Marketing and branding
- Leadership and organisation
- Media policy and regulation
- Business of news
- Convergence
For any questions concerning this event please contact: Charles Brown (C.Brown18@westminster.ac.uk)