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Dr Bill Hollins

Bill HollinsDepartment: Business Information Management and Operations (BIMO)

Position: Principal Lecturer

Location: Room C377, Marylebone

Contact:
+44 (0) 207911 5000 ext. 3257
hollinb@westminster.ac.uk 


Education

PhD (Loughborough Univerity/University of Strathclyde), Doctoral Thesis entitled Product Status and the Management of Product Design
Analysis of  Systems  (Southall Technical College)
Diploma in Managerial Studie (DMS) (Ealing College of Higher Education)
BSc Hons Engineering with Social Studies (University of Sussex)

Professional memberships

Chartered Engineer
Registered Designer
Fellow of the Institution of Engineering Designers
European Engineer (Eur Ing - FEANI)
Member of the Chartered Institute of Management.
Chairman or member of various committees of the British Standards Institution
Corporate nominee of The Strategic Planning Society
Member of the Institution of Engineering Designers Education Committee (University course accreditation) and Assessment Committee (to determine Charter Status of applicants)   
Member of the Society of Authors and the Authors Licensing and Collecting Society
Fellow of the Higher Education Academy

Biography

Bill Hollins left school at the age of 16 and then completed an Indenture Engineering Apprenticeship.  At the age of 22 he went to Sussex University and having completed his BSc, he returned to industry.  Bill eventually became Director and Chief Designer for Castell Safety International.  He then left to research for a PhD.  This was one of the first in Design Management. In 1988 Bill started at Westminster Business School and he is a Principal Lecturer (Fractional post) in BIMO.  He has also worked in various universities and in 25 countries.

Teaching

During his years at the University of Westminster, Bill has written and presented many modules to undergraduates and postgraduates.  He has supervised and examined research up to and including PhD. He teaches Design Management, Operations Management and Marketing.

Consultancy and professional practice

In 1985 Bill started a consultancy called Direction Consultants with his wife, specialising in improving design processes down to the concept stage.  Most of the work is with the service.  His main work is with Cool-Logistics who operate in the field of pharmaceutical packaging, certification and distribution.  He helped start this company in 2000 and it is now the biggest in its market in Europe.

Bill instigated and chaired the British Standard Guide to Managing the Design of Services and has been involved in all design management British Standards. 

He developed and maintained the Design Council Knowledge Base web resource on service design. Bill is recognised as being a world authority on Design Management and Service Design and in 2009 he presented keynote speaches in Korea, China and Australia.
 

Publications

Journal articles

  • 2002 - 2009.  Knowledge base website Service Design for the Design Council 
  • HOLLINS W.J. (2006)   Why Don’t We Design Out the Wait?  Engineering Designer  Vol. 32 No. 4 May/June  ISSN 0013-7858 Note: winner of the Hornsby Prize for best article 2006
  • 2006 Associated with the latest book with further information for academics www.sagepub.co.uk/hollins
  • Published over 125 papers and articles.  Being practical in his outlook, he believes it important that academic research is then transferred to the practitioner sector, where it can be used in real problems.

Books, book chapters and reports

  • Hollins W. J. (2010) Product and Service Design. Chapter in Bidgoli H. ed. The Handbook of Technology Management, Vol 1 Core Concepts, Financial Tools and Techniques, Operations and innovation Management. Wiley USA ISBN 047024971
  • Hollins W.J. & Shinkins S. (2006)  Managing Service Operations: Design & Implementation.  Sage, London. ISBN 1-4129-2953-9
  • Hollins W. & Hollins G. (2002) Total Design.  Managing the Design Process in the Service Sector.  Pitman.  London.
  • Hollins W. & Hollins G. (1999) Over the Horizon. Wiley. Chichester
  • Hollins W. & Pugh S. (1989) Successful Product Design. Butterworth.  Oxford
  • BS 7000 (2008) Design management systems-Part 10:  Vocabulary of terms used in design management.

Conferences

  • HOLLINS W.J.  (2008).  What is Success and Failure in Product and Service Design?   International Design Conference - DESIGN 2006.  - Croatia, May 19 - 22, 2008.
  • HOLLINS W.J.  (2006).  Using Product & Process Design Tools to Improve services.   International Design Conference - DESIGN 2006.  - Croatia, May 15 - 18, 2006.
  • HOLLINS W.J. (2006) When Everything Seems Right and it Still Goes Wrong - A Case Study.   International Design Conference - DESIGN 2006.  - Croatia, May 15 - 18, 2006.