Chartered Postgraduate Diploma in Marketing (Stage 1)
| Mode of delivery: |
Part-time |
|
| Starting: | 2 March 2010 |
|
| Fees 2010: | £2375 (or £600 per module) (+CIM fee - see below) |
Overview
In a rapidly changing environment, where the emphasis on professional standards and competence is key to survival, this course offers you the opportunity to update your knowledge and skills and enhance your career progression.The Chartered Institute of Marketing’s Chartered Postgraduate Diploma in Marketing, focuses on strategic issues. On completion you may progress on to our MSc Marketing Strategy & Communications*.
As a result of this course you will be able to:
- make the transition into strategic managementcontribute to board decisions
- make a significant contribution towards the organisations corporate and business strategy
- demonstrate a high level of leadership and influence
- work cross functionally at a senior management level
Key Features
Who is the CIM Chartered Postgraduate Diploma for?
The course is aimed at marketing professionals who are middle/senior managers aspiring to attain roles at Director Level and beyond who wish to improve their professional credibility as a marketer.
You may currently be a marketing manager, business development manager or work in strategic marketing or brand management and are looking to make the transition into higher level management.
What will you learn?
The course takes a flexible and innovative approach to teaching and learning, using a combination of lectures, seminars, case studies, group work, webinars and podcasts in order to promote a student centred learning experience.
- Emerging Themes
- Analysis & Decision
- Marketing Leadership & Planning
- Managing Corporate Reputation
Delivery of the course is designed to accommodate your availability through a combination of weekends, evenings and summer school classes and tutorials.
How will you benefit?
The labour market is undergoing rapid and fundamental change, which requires marketing professionals who can respond and anticipate change.
Ultimately you will:
- develop your practical and professional skills to operate at a strategic level
- enhance your career opportunities
- access guest speakers who provide specialist contribution
- develop a work based project which will demonstrates your insight, knowledge and experience as a result of the course
On completion of the CIM Postgraduate Diploma you may progress onto the MSc Marketing Strategy & Communications*
Entry Requirements
- the CIM Professional Diploma in marketing (either 2003 syllabus or 2009 syllabus) or the CIM advanced certificate in Marketing or
- a first degree in marketing or a degree in business with half of the credits gained in marketing
- and possess a range of relevant work experience gained through working in senior positions in the marketing and marketing services sector.
Fees
Fees are £2375 (or £600 per module). In addition to the University of Westminster CIM fees you will need to register with the CIM as student members for which a fee is payable directly to the CIM. You will also be required to pay for examination and assessment fees directly with the CIM. Please visit www.cim.co.uk for further details.
How to apply
Applications may be made in two ways:
- Through UKPass the new postgraduate application service. This is a free national service which will allow you to apply, track and make changes to your application online at www.ukpass.ac.uk
- Directly to the University, either online via the University website at www.westminster.ac.uk or by using a paper application form (PDF). Your completed application should be sent to:
Email: mrdmark@westminster.ac.uk
Professional accreditation
We have accredited status with the Chartered Institute of Marketing (CIM).
*Subject to validation