China Media Centre
Connecting the creative and culture industries in China and the UK
连结中英两国文化创意产业的纽带
The China Media Centre is based in the Communications and Media Research Institute of the University of Westminster, the United Kingdom’s leading research unit for media. It was launched in 2005 by Sun Yusheng, Vice-President of China Central Television, and Jeremy Paxman, Presenter of BBC Newsnight, in 2005.
The Centre marks the University’s commitment to the understanding of China, and to extending our international research on the media. China is daily more influential in the world, economically, politically and culturally. Its media have played important parts in the extraordinary changes that have taken place within China since 1978 and are now establishing themselves around the world, as China’s eyes and voice.
The University of Westminster’s involvement with China goes back more than half a century. The first institution to specialise in modern spoken Chinese, we taught generations of diplomats about China while welcoming students and visiting researchers from Xinhua News Agency, China Central Television, the Peoples' Daily and other leading Chinese media.
Today the China Media Centre connects the Chinese and European media in three ways: scholarship, dialogue and professional exchanges.
We undertakeresearch that contributes to understanding of the world’s largest media system including both team projects and individual publications; a regular series of seminars, workshops, annual conferences, debates and innovative curricular development, both independently and in collaboration with other centres and departments of the University and with practitioners and scholars in China.
We offer a forum in Britain promoting dialogue on the different media systemsand networks into the information channels of the Chinese government.We provide consultancy to leading Chinese media organizations and are contracted by European governments projecting their media in China.
Finally we are the focus for large numbers of Chinese visiting scholars, practitioners and students who are working, or will work in the world’s largest media system and for whom their first experience of abroad is London and the China Media Centre.
中国传媒中心成立于2005年，是欧洲致力于中国这一世界最大传媒市场研究的核心学术机构。中国传媒中心由两名教授及其领导下的两名博士后（其中一位为英国研究理事会成员），一名项目经理及行政人员（部分为兼职）组成。
中国传媒中心的全球影响力主要体现在四个方面：
1.搭建高水平的科研平台。
中国传媒中心的科研团队在多个领域有所著述，从媒介政策与监管到杂志发行再到电视戏剧内容分析。目前中国传媒中心有七名博士生及来自合作科研机构的十三名访问学者。中国传媒中心隶属与威斯敏斯特大学媒体、艺术与设计学院，该学院在全英2008年12月进行的科研考评（RAE）中排名第一。
2.知识转换（“第三流运动”）
中国传媒中心与中国国务院、英国外交与联邦事务部（公共外交挑战基金）、国际传媒援助（丹麦政府）以及诸多英国媒介创意产业的顾问公司合作，为上海传媒集团及湖南卫视等开展培训。
3.外交使命及知识转换
2007 年中国传媒中心在英国议会举办了题为“中国影响力：中国经济发展与英国”的5场系列听证会。同时还与BBC,宾夕法尼亚大学新闻学院以及昆士兰技术大学等诸多全球的科研机构合作，开展科研项目。2009年，中国传媒中心在英国议会及英国外交与联邦事务部（沃尔顿公园）举办了以“公众对环境问题的理解及传媒角色”为题的研讨会。
4.国际化
中国传媒中心的服务对象还包括每年来自中国的学习传媒专业的研究生，客座讲师及研究人员。中国传媒中心为硕士生开展的课程为《新世界秩序下的的中国媒体》，同时，为本科生开展的以中文进行授课的《新闻学》也正在筹办中。中国传媒中心开展的项目还包括与中国合作伙伴合作的2+1研究生课程及自2009年开办的暑期学校。
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第三，公益活动。中国传媒中心举办大型活动向英国各界人士介绍中国社会与文化发展。其中包括2006年在唐宁街11号财政大臣官邸举办的“评估中国”系列讲座和2007年2月至7月间的“英国议会中国专题听证会”。
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