About us

Our people

Shuliang Li Department: Business Information Management and Operations (BIMO), Westminster Business School

Position: Reader, BIMO Departmental Research Leader

+44 (0)20 7911 5000


PhD Intelligent Decision Support Systems, England
MSc Industrial Management Engineering, China
BSc Electronic Computing, China

Professional memberships

Fellow of the British Computer Society (FBCS)


Shuliang has been acting as departmental Research Leader for BIMO since January 2010 and a Reader in Business Information Management at Westminster Business School since August 2012. 


Shuliang teaches Research Methods, Web Analytics, Business Intelligence, Projects and other modules. He also supervises PhD students.


Shuliang's main research interests cover decision support systems, hybrid intelligent business systems, Web-based intelligent business systems and knowledge automation, Internet- enabled multi-agent-based intelligent decision support systems, e-commerce systems evaluation, systems modelling and computer simulation.

He has created and developed various intelligent decision support software systems, and published many research papers. His publications have appeared in the following international refereed or peer-reviewed journals: Decision Support Systems (the international journal), European Journal of Marketing, Expert Systems with Applications (an international journal), Intelligent Systems in Accounting, Finance and Management (international journal), Marketing Intelligence and Planning, Industrial Management and Data Systems, and International Journal of Management and Decision Making. His journal articles/papers have been cited and used widely by professors and researchers in USA, Finland, United Kingdom, Canada, Australia, Greece, Spain, Turkey, South Africa, Taiwan, mainland China and other countries. The world renowned decision support systems field teaching textbook, Decision Support Systems and Intelligent Systems (Seventh editions, Prentice Hall International, 2005), has included two pages of Shuliang’s research paper. According to www.googlescholar.com and ISI Web of Science Science Citation Index (SCI) databases, Shuliang’s research papers have been cited in more than 200 journal articles and books across the world.

With established international research excellence for many years, Shuliang was entered in the UK Research Assessment Exercises (RAE) 2001 and 2008. He is now prepared to submit for the forthcoming Research Excellence Framework (REF) in 2014.

He is a member of the editorial board for the Journal of Modelling in Management. He also acts as a reviewer/referee for the Journal of the Operational Research Society, IEEE Transactions on Evolutionary Computation, the Journal of Simulation Modelling Practice and Theory, and Asia Pacific Journal of Marketing and Logistics. In addition, he served as an Application Stream Programme Committee member and reviewer for British Computer Society SGAI AI2004, AI2005, AI2006, AI2007, AI2008, AI2009, AI2010 AI2011 ND AI2012, and a reviewer for several other international conferences and book publishers. He was also invited to review research proposals for ESRC (2007) and EPSRC (2011). From 1994 to 1997, He was a fund-holder and Principal Investigator of a production/manufacturing systems simulation and decision support project which was financially supported by the National Natural Science Foundation of China (Grant No: 79470072). Shuliang was awarded Fellowship status in January 2010 by the British Computer Society due to his achievements in a relevant field.


Selected journal articles

  • Li, Shuliang and Li, Jim Zheng and co-authors (2011) WebDigital: a Web-based hybrid intelligent knowledge automation system for developing digital marketing strategies. Expert Systems with Applications, 38 (8). pp. 10606-10613.
  • Li, Shuliang and Li, Jim Zheng (2010) AgentsInternational: integration of multiple agents, simulation, knowledge bases and fuzzy logic for international marketing decision making. Expert Systems with Applications, 37 (3). pp. 2580-2587.
  • Li, Shuliang and Li, Jim Zheng (2010) WebInternational: combining web-based knowledge automation, fuzzy rules and online databases for international marketing planning. Expert Systems with Applications, 37 (10). pp. 7094-7100.
  • Li, Shuliang and Li, Jim Zheng (2009) Hybridising human judgment, AHP, simulation and a fuzzy expert system for strategy formulation under uncertainty. Expert Systems with Applications, 36 (3, part 1). pp. 5557-5564.
  • Li, Shuliang and Li, Jim Zheng (2009) A multi-agent based hybrid intelligent framework for international marketing planning under uncertainty. Intelligent Systems in Accounting, Finance & Management, 16 (3). pp. 231-254.
  • Li, Shuliang (2007) AgentStra: an Internet-based multi-agent intelligent system for strategic decision-making. Expert Systems with Applications, 33 (3). pp. 565-571.
  • Moutinho, Luiz and Rita, Paulo and Li, Shuliang (2006) Strategic diagnostics and management decision making: a hybrid knowledge-based approach. Intelligent Systems in Accounting, Finance and Management, 14 (3). pp. 129-155.
  • Li, Shuliang (2005) A Web-enabled hybrid approach to strategic marketing planning: Group Delphi+a Web-based expert system. Expert Systems with Applications, 29 (2). pp. 393-400.
  • Li, Shuliang and Holeckova, Klara (2005) Evaluation of UK car insurance brokers' web sites: some preliminary findings. Marketing Intelligence & Planning, 23 (1). pp. 77-88.
  • Li, Shuliang (2004) WebStra: a web-based intelligent system for formulating marketing strategies and associated e-commerce strategies. Marketing Intelligence & Planning, 22 (7). pp. 751-760. ISSN 0263-4503
  • Li, Shuliang et al. (2002) Integrating group Delphi, fuzzy logic and expert systems for marketing strategy development: the hybridisation and its effectiveness. Marketing Intelligence & Planning, 20 (5). pp. 273-284.
  • Li, Shuliang et al. (2001) Key issues in using information systems for strategic marketing decisions. International Journal of Management and Decision Making, 2 (1). pp. 16-34.
  • Li, Shuliang et al. (2001) GloStra: a hybrid system for developing global strategy and associated Internet strategy. Industrial Management & Data Systems, 101 (3). pp. 132-140.
  • Li, Shuliang (2000) The development of a hybrid intelligent system for developing marketing strategy. Decision Support Systems, 27 (4). pp. 395-409.
  • Li, Shuliang and Kinman, Russell and Duan, Yanqing and Edwards, John S. (2000) Computer-based support for marketing strategy development. European Journal of Marketing, 34 (5/6). pp. 551-575.
  • Li, Shuliang and Duan, Yanqing and Kinman, Russell and Edwards, John S. (1999) A framework for a hybrid intelligent system in support of marketing strategy development. Marketing Intelligence & Planning, 17 (2). pp. 70-79.

Selected conference papers

  • Li, Shuliang (2012) A hybrid self-surviving, self-organising and adaptive foraging multi-agent approach towards advising and optimising combined strategies for marketing and competing in China.</a> In: IEEE Proceedings of the International Conference on Management and Service Science (MASS 2012). IEEE. ISBN 9781612848747.
  • Li, Shuliang and Li, Jim Zheng (2012) A web-based hybrid system for blended electronic, mobile and social media marketing planning. In: IEEE Proceedings of the International Conference on Computer Science and Service System (CSSS 2012). IEEE. ISBN 9781467307192.
  • Li, Shuliang and Li, Jim Zheng (2011) Hybrid solutions for international marketing decision-making: mathematical description, computational modelling, knowledge automation and software examples. In: Recent researches in sociology, financing, environment and health sciences (Proceedings of the 5th WSEAS International Conference on Management Marketing and Finances (MMF '11)), 24 - 26 Mar 2011, Meloneras, Gran Canaria, Spain. MMF, pp. 174-180.
  • Li, Shuliang et al. (2011) A mathematical, computational and symbolic representation framework towards digital marketing planning, In: Proceedings of International Conference on Information Systems and Management, a special session within MASS 2011, 12-14 August 2011, Wuhan, China.
  • Li, Shuliang et al. (2010) A Web-enabled intelligent approach towards digital marketing planning: the integrated system and its effectiveness. In: Proceedings of the 9th WSEAS International Conference on Applied Computer and Applied Computational Science (ACACOS '10), Hangzhou, China, 11 – 13 April 2010. WSEAS, pp. 17-22.
  • Li, Shuliang and Li, Jim Zheng (2009) A Web-based hybrid system for international marketing planning. In: Hashemi, S. and Vobach, C., (eds.) Proceedings of the 3rd International Conference on Management, Marketing and Finances - Advances in Management, Marketing and Finances (MMF '09), Houston, USA, 30th April - 2nd May, 2009. WSEAS, pp. 38-43.
  • Li, Shuliang and Sugden, Gill (2004) A mixed approach towards formulating global market strategies and related e-commerce strategies: group judgment + a fuzzy expert system. In: Bramer, Max and Ellis, Richard and Macintosh, Ann, (eds.) Applications and innovations in intelligent systems XI : Proceedings of AI2003, the twenty-third SGAI International Conference on Innovative Techniques and Applications of Artificial Intelligence. Springer, London, UK, pp. 93-107.  

Selected software systems and research prototypes 

  • Jim Zheng Li and Shuliang Li, WebMarP: A Web-enabled hybrid intelligent system for evaluating marketing, social media marketing, digital marketing and e-commence performance, January and April, 2012.
  • Shuliang Li and Jim Zheng Li, WebIntegrated: A Web-based hybrid intelligent decision support and knowledge automation system for advising integrated conventional marketing, digital/e-marketing, mobile marketing and social media marketing strategies, August 2011.
  • Jim Zheng Li and Shuliang Li, WebDigital: A Web-based hybrid knowledge automation system for formulating digital marketing strategies, 2009.  
  • Jim Zheng Li and Shuliang Li, WebInternational: A Web-based hybrid intelligent decision support and knowledge automation system for international marketing planning, 2009.
  • Shuliang Li and Jim Zheng Li, AgentsInternational: An Internet-enabled hybrid system integrating multiple software agents, knowledge bases, fuzzy logic, simulation and analytic hierarchy process for international marketing decision-making, 2008.
  • Shuliang Li, ComStra – A Web-enabled knowledge automation expert system for formulating competitive strategies and aligned IT strategies, 2005.
  • Shuliang Li, WebStra – A Web-based intelligent advisory system for developing marketing strategies and associated e-commerce strategies, 2002, 2003.
  • Shuliang Li, GloStra – An intelligent hybrid system for developing global strategies and associated Internet strategies, 1999.
  • Shuliang Li, MarStra – An intelligent hybrid system for developing marketing strategies, 1998.