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Shona Bettany



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Westminster Business School | Faculty
Marketing and Business Strategy | Department
IDEaS Group | Research

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I completed my PhD at Lancaster University in 2005, before taking up my first academic post as Lecturer in Marketing at  Bradford University. I joined HUBS as a Senior Lecturer in Marketing in 2011 and took up the post of Professor of Marketing at Westminster Business School in November 2012.


B.Sc (Hons) Marketing (First Class), Lancaster University
Ph.D  (ESRC funded), “The Making of Marketing Knowledge", Lancaster University (2005)
Pg.C in Higher Education (with distinction), Lancaster University/ University College of St Martins

My research is theoretically and methodologically led, primarily focusing on ethnographic studies of contemporary consumer culture, examined through a post-humanist or feminist lens, with a secondary interest in critical and social marketing. Recent studies have looked at emerging consumer trends, for example, pet/animal  related consumption (Bettany and Daly 2008, Bettany and Belk 2010), urban stock  keeping (Bettany and Kerrane 2011) and changing patterns of family consumption  (Kerrane, Hogg and Bettany 2012).

Critical research has examined the PhD process (Bettany 2008), and set out an agenda for reflexivity in consumer and marketing research (Bettany and Woodruffe Burton 2010). Current projects include further examination of the urban stock keeping trend (with Dr. Ben  Kerrane, Bradford), family consumer research (with Professor Margaret Hogg,  Lancaster and Dr Ben Kerrane, Bradford) and an ongoing ethnographic study of emerging sexuality and consumption (with Professor Helen Woodruffe Burton, Newcastle, and Dr Stephan Dahl, Hull).

I am also currently working on an ESRC funded project examining the impact of social science research in business schools (with Professor Kevin Orr, Hull and Dr Steve Johnson, Hull). I have published in the Journal of Business Research, Journal of Marketing Management,  European Journal of Marketing, Marketing Theory, Consumption, Markets and  Culture, Advances in Consumer Research and Journal of Business and Industrial Marketing.


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