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Dr Shuliang Li

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+44 (0)20 3506 6673 lish@westminster.ac.uk Marylebone campus, London

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Westminster Business School | Faculty
Business Information Management and Operations | Department

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Dr Shuliang Li is a Reader in Business Information Management at Westminster Business School, University of Westminster.

He acted as BIM&O departmental Research Leader from January 2010 to July 2013. He is also Sichuan 100-Talent Scheme Visiting Professor in China. Shuliang is a Fellow of the British Computer Society (FBCS).

Dr Shuliang Li teaches Web Analytics, Business Intelligence and other modules. He also supervises PhD/doctoral research students.

Dr Shuliang Li 's main research interests cover decision support systems, hybrid intelligent business systems, Web-based intelligent business systems and knowledge automation, Internet- enabled multi-agent-based intelligent decision support systems, business intelligence, Web analytics, e-commerce systems evaluation, systems modelling and computer simulation, Web dynamics, and social media dynamics.



He has created and developed various intelligent decision support software systems, and published a number of research papers on peer-reviewed journals and international conferences. His publications have appeared in the following international refereed journals: Decision Support Systems (the international journal), European Journal of Marketing, Expert Systems with Applications (an international journal), Intelligent Systems in Accounting, Finance and Management (international journal), Marketing Intelligence and Planning, Industrial Management & Data Systems, and International Journal of Management and Decision Making.

His journal articles and conference papers have been cited and used widely by professors and researchers in USA, Finland, United Kingdom, Canada, Australia, Greece, Spain, Turkey, South Africa, Taiwan, mainland China and many other countries. The world renowned decision support systems field teaching textbook, Decision Support Systems and Intelligent Systems (Seventh editions, Prentice Hall International, 2005), has included two pages of Shuliang’s research paper.

According to www.googlescholar.com and Science Citation Index (SCI), Shuliang’s research papers have been cited in more than 350 journal articles, reputable conference proceedings and books across the world.

 With established international research excellence for many years, Shuliang was entered in the UK Research Assessment Exercises (RAE) 2001 and 2008. He has also been selected to submit research outputs for the Research Excellence Framework (REF) 2014.

He is a member of the editorial board for the Journal of Modelling in Management (UK), and associate editor and reviewer for WSEAS Transactions on Computers, WSEAS Transactions on Information Science and Applications, WSEAS Transactions on Business and Economics, and the International Journal of Marketing Studies. He also acted as a reviewer/referee for the Journal of the Operational Research Society, European Journal of Operational Research, IEEE Transactions on Evolutionary Computation, the Journal of Simulation Modelling Practice and Theory, Asia Pacific Journal of Marketing and Logistics, and Journal of Business and Industrial Marketing. In addition, he served as an Application Stream Programme Committee member and reviewer for British Computer Society SGAI AI2004, AI2005, AI2006, AI2007, AI2008, AI2009, AI2010, AI2011 and AI2012, and a reviewer for several other international conferences and book publishers. Moreover, he was invited to review research proposals for ESRC (2007, 2012) and EPSRC (2011).

From 1994 to 1997, He was a fund-holder and Principal Investigator of a production/manufacturing systems simulation and decision support project which was funded by the National Natural Science Foundation of China (Grant No: 79470072). His research has also been supported by QR (Quality Related) funding and industrial research gift. Furthermore, he has been officially granted the 100-Talent Scheme research award by Sichuan provincial government, China, for undertaking cutting-edge research. Shuliang was awarded Fellowship status in January 2010 by the British Computer Society.

This is a selection of publications, more can be found on WestminsterResearch, our online research repository.

The innovation network as a complex adaptive system: flexible multi-agent based modeling, simulation and evolutionary decision making

Long, Qingqi and Li, Shuliang (2014) The innovation network as a complex adaptive system: flexible multi-agent based modeling, simulation and evolutionary decision making. In: Proceedings of the fifth international conference on intelligent systems design and engineering applications(ISDEA 2014) 15th-16th June 2014, Zhangjiajie, China. IEEE-CPS, pp. 1060-1064. ISBN 9781479942619

Web and social media dynamics, and evolutionary and adaptive branding: theories and a hybrid intelligent model

Li, Shuliang and Li, Jim Zheng (2014) Web and social media dynamics, and evolutionary and adaptive branding: theories and a hybrid intelligent model. In: Proceedings of the 13th international conference on artificial intelligence, knowledge engineering and data bases, 15-17th May 2014, Gdansk, Poland. Advances in Neural Networks, Fuzzy Systems and Artificial Intelligence . WSEAS, 106 -111. ISBN 9789604743797

A hybrid framework for modelling and simulation for deshopping behaviour and how companies respond

Rahman, Shawkat Salim and Li, Shuliang (2014) A hybrid framework for modelling and simulation for deshopping behaviour and how companies respond. In: Latest trends in energy, environment and development: proceedings of the 3rd International Conference on Energy Systems, Environment, Entrepreneurship and Innovation, 3rd-5th June 2014, Salerno, Italy. Energy, Environmental and Structural Engineering Series (25). WSEAS, pp. 176-181. ISBN 9789604743759

Linking social media with open innovation: an intelligent model

Li, Shuliang (2014) Linking social media with open innovation: an intelligent model. In: Proceedings of the 7th international conference on intelligent computation technology and automation, 25th-26th October 2014, Changsha, China. IEEE-CPS . (In Press)

A multi-agent-based evolution model of innovation networks in dynamic environments

Long, Qingqi and Li, Shuliang (2014) A multi-agent-based evolution model of innovation networks in dynamic environments. In: Proceedings of mathematics and computers in sciences and industry (MCSI 2014), 13th-15th September 2014, Varna, Black Sea, Bulgaria. IEEE-CPS. (In Press)

The development, status and trends of recommender systems: a comprehensive and critical literature review

Xu, Jin and Johnson-Wahrmannand, Karaleise and Li, Shuliang (2014) The development, status and trends of recommender systems: a comprehensive and critical literature review. In: Proceedings of mathematics and computers in sciences and industry (MCSI 2014), 13th-15th September 2014, Varna, Black Sea, Bulgaria. EUROPMENT Book Series. (In Press)

Computational modeling and multi-agent-based simulation framework for product branding

Long, Qingqi and Li, Shuliang (2014) Computational modeling and multi-agent-based simulation framework for product branding. In: The 2nd International Conference on Business Administration, Marketing and Economics (BAME 2014), 12th-14th October 2014, Beijing, China. (Submitted)

Mathematical description and complex adaptive system modeling for evolutionary branding

Long, Qingqi and Li, Shuliang (2014) Mathematical description and complex adaptive system modeling for evolutionary branding. In: Proceedings of the 7th international conference on intelligent computation technology and automation (ICICTA2014), 25th-26th October 2014, Changsha, China. IEEE-CPS. (Submitted)

A web-based hybrid system for evaluating marketing and e-commerce web site performance

Li, Shuliang and Li, Jim Zheng (2013) A web-based hybrid system for evaluating marketing and e-commerce web site performance. In: Proceedings of 2013 Fourth International Conference on Digital Manufacturing & Automation (1st International Conference on Computer Integrated Manufacturing and Automation (ICCIMA2013)), 18th - 19th May 2013, Qingdao, China. IEEE, pp. 94-97. ISBN 9780769550169

The overall value of web-based hybrid models for strategic marketing decision-making: managers’ responses to the WebIntegrated and WebMarP systems

Li, Shuliang and Li, Jim Zheng and Li, S.L. and Liu, D. and Xu, J. (2013) The overall value of web-based hybrid models for strategic marketing decision-making: managers’ responses to the WebIntegrated and WebMarP systems. In: Proceedings of the international conference on automation and information (ICAI '13) (recent advances in automatic control, information and communications) Valencia, Spain, 6th - 8th August, 2013. ICAI, pp. 187-190. ISBN 9789604743162

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