BA (Hons) (City of London Polytechnic)
Chartered Institute of Marketing, Fellow and Senator
Academy of Marketing Science, Fellow
Higher Education Academy, Fellow
Marketing Society, Fellow
Advertising Research Foundation
Cranfield Marketing Forum
The Levitt Group
A year out for an MBA at Cranfield led to healthcare global marketing management, and consultancy. He moved across to higher education in 1992, and in 1994 became course leader of BA International Business. In 1997 he became the Chair of the Department of Marketing and Business Strategy. In 2007 Jaafar became Deputy Dean, and on 1 February 2008 Acting Dean. He reverted to the Head of Department/Deputy Dean role on 1 August, and relinquished the Deputy Dean role some six months later.
Jaafar has achieved considerable international exposure, including spells as Visiting Professor, Advertising, at the University of Malta and Visiting Professor, Marketing, at Universiti Teknologi MARA, Malaysia.
Marketing research, branding, and business consultancy as an independent and in association with INCIDE Corporate Consultants. Past clients include KLM/ NorthWest airlines, Hewlett-Packard, First National Building Society, Santa-Cruz Operations (SCO Unix).Delivered keynote speeches to the Sword Awards for Advertising, Jeddah, for two consecutive years.
Jaafar's research interests include:
Regular reviewer for Academy of Marketing and European Marketing Academy conferences, and for:
This is a selection of publications, more can be found on WestminsterResearch, our online research repository.
Mai, D. and Cline, A. and El-Murad, Jaafar (2013) Consumers’ perceptions of pseudo-science in anti-aging advertising. In: European Marketing Academy 42nd Annual Conference, June 2013, Istanbul. (Submitted)
Mai, D. and Bajelan, A. and El-Murad, Jaafar (2013) The effects of media exposure on the levels of body dissatisfaction and muscle dysmorphia in men. In: European Marketing Academy 42nd Annual Conference, June 2013, Istanbul. (Submitted)
Olahut, M. and El-Murad, Jaafar and Ioan, P. (2012) Store atmosphere: conceptual issues and its impact on shopping behavior. In: 6th International Conference, Babes-Bolyai University, Cluj-Napoca, Romania. (Submitted)
Cingara, Ana and El-Murad, Jaafar (2007) Customer relationship management and the teenage market. In: Academy of Marketing Conference (AM2007), 03-06 Jul 2007, Egham, Surrey, UK. (Submitted)
Kwok, Wai-Mum and Mai, Li-Wei and El-Murad, Jaafar (2005) E-Commerce as an alternative distribution technology: the readiness of Chinese consumers. In: 12th Biennial International Marketing Congress: Marketing in an Inter-connected World: Opportunities and Challenges, 06-09 Jul 2005, Muenster, Germany. (Submitted)
El-Murad, Jaafar and West, Douglas C. (2004) The definition and measurement of creativity: what do we know? Journal of Advertising Research, 44 (2). pp. 188-202. ISSN 0021-8499
El-Murad, Jaafar and West, Douglas C. (2003) Risk and creativity in advertising. Journal of Marketing Management, 19 (5-6). pp. 657-673. ISSN 0267-257X
El-Murad, Jaafar and West, Douglas C. (2003) Risk and creativity in advertising. In: Proceedings of the Academy of Marketing Annual Conference: a history of the next decade. Academy of Marketing. ISBN 1854494600
El-Murad, Jaafar and McConnachie, J. (2003) A museum-specific retail marketing mix model. In: Proceedings of the Academy of Marketing Annual Conference: a history of the next decade. Academy of Marketing. ISBN 1854494600
El-Murad, Jaafar and McConnachie, J. (2003) A consumer buying behaviour model for retail within museums. In: Proceedings of the Academy of Marketing Annual Conference: a history of the next decade. Academy of Marketing. ISBN 1854494600
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