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Dr Jaafar El-Murad

Head of MBS Department

+44 (0)20 7911 5000 muradj@westminster.ac.uk

 

I'm part of

Westminster Business School | Faculty
Marketing and Business Strategy | Department
IDEaS Group | Research

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Education

DBA (Henley)
MBA (Cranfield)
BA (Hons) (City of London Polytechnic)

Professional memberships

Chartered Institute of Marketing, Fellow and Senator
Academy of Marketing Science, Fellow
Higher Education Academy, Fellow
Marketing Society, Fellow
Advertising Research Foundation
Cranfield Marketing Forum
The Levitt Group

Jaafar El-Murad obtained his bachelor's degree in business studies (sandwich) at the then City of London Polytechnic, and then spent eight years in international marketing, covering some 50 countries and industries as diverse as tobacco, petrochemicals, building materials, fine fragrances, toiletries and photographic equipment.

A year out for an MBA at Cranfield led to healthcare global marketing management, and consultancy. He moved across to higher education in 1992, and in 1994 became course leader of BA International Business. In 1997 he became the Chair of the Department of Marketing and Business Strategy. In 2007 Jaafar became Deputy Dean, and on 1 February 2008 Acting Dean. He reverted to the Head of Department/Deputy Dean role on 1 August, and relinquished the Deputy Dean role some six months later.

Jaafar has achieved considerable international exposure, including spells as Visiting Professor, Advertising, at the University of Malta and Visiting Professor, Marketing, at Universiti Teknologi MARA, Malaysia.

Consultancy and professional practice

Marketing research, branding, and business consultancy as an independent and in association with INCIDE Corporate Consultants. Past clients include KLM/ NorthWest airlines, Hewlett-Packard, First National Building Society, Santa-Cruz Operations (SCO Unix).

Delivered keynote speeches to the Sword Awards for Advertising, Jeddah, for two consecutive years.

 

Jaafar teaches all aspects of marketing, but primarily strategic marketing management with MBA and final year undergraduates.

Jaafar's research interests include:

  • Creativity in advertising, with publications in the Journal of Advertising Research, Journal of Marketing Management and presentations at AM, AMS and others.
  • Communicating with different sub-groups, cross-cultural communications.
  • Ethical issues of advertising and marketing and how this links with sustainability and the new green agenda.

Regular reviewer for Academy of Marketing and European Marketing Academy conferences, and for:

  • Journal of Advertising Research (member of Editorial Advisory Board)
  • Journal of Advertising - Special Issue on Creativity
  • Journal of Marketing Management
  • International Journal of Advertising
  • International Journal of Islamic and Middle East Finance & Management (member of Editorial advisory Board)

This is a selection of publications, more can be found on WestminsterResearch, our online research repository.

The effects of media exposure on the levels of body dissatisfaction and muscle dysmorphia in men

Mai, D. and Bajelan, A. and El-Murad, Jaafar (2013) The effects of media exposure on the levels of body dissatisfaction and muscle dysmorphia in men. In: European Marketing Academy 42nd Annual Conference, June 2013, Istanbul. (Submitted)

Consumers’ perceptions of pseudo-science in anti-aging advertising

Mai, D. and Cline, A. and El-Murad, Jaafar (2013) Consumers’ perceptions of pseudo-science in anti-aging advertising. In: European Marketing Academy 42nd Annual Conference, June 2013, Istanbul. (Submitted)

Store atmosphere: conceptual issues and its impact on shopping behavior

Olahut, M. and El-Murad, Jaafar and Ioan, P. (2012) Store atmosphere: conceptual issues and its impact on shopping behavior. In: 6th International Conference, Babes-Bolyai University, Cluj-Napoca, Romania. (Submitted)

Customer relationship management and the teenage market

Cingara, Ana and El-Murad, Jaafar (2007) Customer relationship management and the teenage market. In: Academy of Marketing Conference (AM2007), 03-06 Jul 2007, Egham, Surrey, UK. (Submitted)

E-Commerce as an alternative distribution technology: the readiness of Chinese consumers

Kwok, Wai-Mum and Mai, Li-Wei and El-Murad, Jaafar (2005) E-Commerce as an alternative distribution technology: the readiness of Chinese consumers. In: 12th Biennial International Marketing Congress: Marketing in an Inter-connected World: Opportunities and Challenges, 06-09 Jul 2005, Muenster, Germany. (Submitted)

The definition and measurement of creativity: what do we know?

El-Murad, Jaafar and West, Douglas C. (2004) The definition and measurement of creativity: what do we know? Journal of Advertising Research, 44 (2). pp. 188-202. ISSN 0021-8499

Risk and creativity in advertising

El-Murad, Jaafar and West, Douglas C. (2003) Risk and creativity in advertising. Journal of Marketing Management, 19 (5-6). pp. 657-673. ISSN 0267-257X

A consumer buying behaviour model for retail within museums

El-Murad, Jaafar and McConnachie, J. (2003) A consumer buying behaviour model for retail within museums. In: Farrell, Andrew and Lee, Nick and Lings, Ian, (eds.) Proceedings of the Academy of Marketing Annual Conference: a history of the next decade. Academy of Marketing. ISBN 1854494600

Risk and creativity in advertising

El-Murad, Jaafar and West, Douglas C. (2003) Risk and creativity in advertising. In: Farrell, Andrew and Lee, Nick and Lings, Ian, (eds.) Proceedings of the Academy of Marketing Annual Conference: a history of the next decade. Academy of Marketing. ISBN 1854494600

A museum-specific retail marketing mix model

El-Murad, Jaafar and McConnachie, J. (2003) A museum-specific retail marketing mix model. In: Farrell, Andrew and Lee, Nick and Lings, Ian, (eds.) Proceedings of the Academy of Marketing Annual Conference: a history of the next decade. Academy of Marketing. ISBN 1854494600

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