Jackson, Lizzie
AHRC Researcher
Email: L.Jackson3@wmin.ac.uk
Mobile: 078 0872 5141
Biography
Lizzie Jackson joined CAMRI in July 2007 from BBC Future Media and Technology to undertake collaborative research funded by the AHRC and the BBC on virtual worlds for children. Previously Lizzie was one of the BBCs four Editors overseeing interactive content at BBC New Media. She is completing the first BBC-sponsored Doctoral study Hosted Space: the mediation of interactive public service content which examines the relationship between the BBC and audiences in participatory media.
In 1997 Lizzie launched the BBCs online community (message boards, live chats and chat rooms), working with the BBCs Editorial Policy Department to create management systems for social media. She was nominated in 2005 as One of the 100 Innovators of the UK Internet Decade by NOP World and e-consultancy.com.
Research Awards
Audience and producer engagement with immersive worlds, July 2007-June 2008
The AHRC/BBC funded study looks at the reception and production of immersive media for 7-12 year olds with Adventure Rock, an immersive gaming world for CBBC, as the case study. The research uses creative methods with 95 children in Scotland, Wales, N Ireland and England to explore natural imaginative play and engagement with immersive media. Observation of the BBC Childrens Interactive production department over six months provides additional data.
Visiting Researcher, The Catholic University of Milan, October, 2004, EU Cost Action 20
Publications
Jackson, Lizzie, 2005, Production Dreaming, Digital Utopia in the Media: from discourses to Facts, A Balance, University of Barcelona Press. Conference proceedings, published in book form. The article was republished in 2005; The Journalism and Communication Review, Edited by Professor Xia Qianfang, at Wuhan University, China.
Selected Conference Papers
Accountable to a Nation, Vircom, The World Conference on Online Community, San Francisco, 2000
Cross-media Communities, Infornortics, European Conference on Online Community, London, 2000
Presenting the Twentieth Century, Infornortics, Virtual Communities Conference, London, 2001
The Snail-trail of Reputation, Infornortics, Virtual Communities Conference, London, 2003
BBC Cross-Media Content: Convergent Media or Mixed Media? The British Film Institute, London, 2004
Hosted Space, European Media Doctoral Students Conference, Helsinki, 2004
From Broadcaster to Host - Participatory Public Service Content, Panel speaker on Academics and Policy, The Society for Cinema and Media Studies Conference, London, 2005
From Broadcaster to Host: new forms of Public Service content, generating new types of mediation: with the BBC as the case study, MeCCSA/AMPE, Leeds, 2006
What do Radio talk show hosts, librarians and 'Package Holiday' Representatives have to do with digital social space? European Parliament Conference on Internet Safety, Luxembourg, 2006
Pre School Television and The BBC: Overview of changes to media and implications for the BBC, The Changing Production Ecology of Pre-School Television in Britain, University of Westminster, 2007
Facilitation of Participatory Media, BBC Future Media and Technology, Internal BBC Conference, 2007
From Viewer to Participant, 'Television (Studies) Goes Digital', London Metropolitan University, 2007
Children and virtual worlds: the case study of Adventure Rock, Child and Teen Consumption, Norwegian Centre for Child Research, Trondheim, Norway (forthcoming, April, 2008)
Other activities
Editor of the quarterly newsletter for ECREA, the European Communication Research and Education Association www.ecrea.eu
Teaching
Lizzie has run a quarterly course for industry, on the management of social media, at the University of Westminsters New Media Knowledge knowledge transfer unit within WestMarc since 2002. She has given lectures at City University, The University of Galway, The University of the South Bank, Falmouth College of Art and The University of Westminster.
Industry awards and nominations
The Guardian Unlimited Race in the Media Award, nominated in 2002, 2003, 2005
The Internet Service Providers Association Award for Safety on the Internet, nominated in 2002, 2004
Department of Trade and Industry Multimedia student of the year, (Post-Graduate Diploma in Multimedia,1996)
Professional bodies
Fellow of the Royal Society of Arts
The British Fulbright Scholars Association
E-mint, the UK Association for Online Community Professionals
The National Union of Journalists
Consultancy
Shell, The Who Cares Trust, Mazda, The World Wildlife Fund for Nature, Amnesty International, The BBC Trust, Cadbury, Digital Outlook, The Natural History Museum.

