Bradley, Nigel
Department: Marketing and Business Strategy (MBS), Westminster Business School
Position: Senior Lecturer
Contact:
+44 (0)20 7911 5000
bradlen@westminster.ac.uk
Education
MSc Product Management & Marketing, Cranfield
BA (Hons) Business Studies, Middlesex Polytechnic
Diploma in Marketing (Chartered Institute of Marketing)
Professional memberships
Chartered Institute of Marketing (CIM)
Market Research Society (MRS)
ESOMAR
Biography
Nigel Bradley joined the University of Westminster in 1996 and is a Senior Lecturer in Marketing at WBS. With a Masters degree in Product Management and Marketing from Cranfield, Nigel began his career with the Burke Research Services Group, where he worked on Agricultural and Industrial market research studies. Following this he took up a post with a Packaging Machinery company in Italy as an OEM Product Manager with a particular emphasis on liaising with non-Italian partners.
Upon his return to the UK Nigel became Associate Director with BJM Research and Consultancy where he helped to build a profitable Agricultural Research Unit based qualitative and quantitative research studies. He was later invited back to the Burke Research Services Group (now de-merged under the name: Research Services Ltd) to head the International Division, where he was responsible for securing significant new projects and clients in all sectors.
Prior to his role at WBS, he took a change of direction within the organisation and moved to the Media Department, where he assumed day-to-day responsibility for the National Readership Survey (NRS) and the British Businessman Readership Survey (BMRC). The company became part of IPSOS and is now known as IPSOS-MORI.
Teaching
Since joining the University in 1996 Nigel has led modules in Marketing Research, Digital Age Marketing, Consumer Behaviour, Principles of Marketing, Marketing Management, Promotional Management and Research Methods for Management. He has also acted as a guest lecturer and trainer for numerous other institutions.
Research
Nigel has supervised student research at the undergraduate, Masters and Doctorate levels. His academic research interests include Green Marketing, Internet Marketing, Media Research, Graphology and 'De-Marketing'. His recent research interests have concerned the declining response rate issue, the use of handwriting analysis for business and web site traffic analysis.
Consultancy and professional practice
In addition to his university teaching, Nigel is a Chartered Marketer and continues to work as Marketing Research Consultant to research agencies. In 1989, Nigel introduced the term "Green Marketing Mix" and in 1999 wrote a key article on Internet Sampling which is still cited widely. Since 2000 he has been an examiner for the Communications, Advertising and Marketing Foundation (CAM); the Chartered Institute of Marketing (CIM) and the Market Research Society (MRS). In 2007 Oxford University Press published Nigel’s University Textbook: Marketing Research – Tools and Techniques.
Publications
Journal articles
- Bradley, N.(2006) Die Nationalsozialisten und die Graphologie. pp36-40. Angewandte Graphologie und Persoenlichkeitsdiagnostik. Jahrgang 54, Heft 2, Munich, Germany August ISSN 0942-5144
- Bradley, N. (2005) Il contributo di Robert Saudek alla grafologia. Scrittura 135 Luglio-Settembre 25(3) 22-35 (Italy) ISSN 0391 4224
- Bradley, N.(2005) Graphologues: Image Sociale et Statut Professionnel. La Graphologie Revue de la Societe Francaise de Graphologie No 257 pp52-54 ISSN 0765-0205 (France)
- Bradley, N.(2005) Users of Graphology . Graphology, the Journal of the British Academy of Graphology. January No 69 pp55-57 ISSN 1751-3340
- Bradley, N. (1999) Sampling for Internet Surveys. An examination of respondent selection for Internet research. Journal of the Market Research Society 41(4) October 387-395 ISSN 0025-3618 (cited widely)
Books, book chapters and reports
- Bradley, N. (2010) Marketing Research. Tools and Techniques. Oxford University Press, Oxford 2nd edition
- Bradley, N. (2009) Contribution to Solomon et al (2009) Marketing: Real People, Real Decisions First European Edition, Financial Times Press
- Bradley, N. (2007) Marketing Research. Tools and Techniques. Oxford University Press, Oxford 1st edition
- Bradley, N.(2005) with Riley, D. Research Methods for Business Students: An On line Course (Prentice Hall/Pearson Education, Harlow) (UK) ISBN details: CourseCompass 0273681451; Blackboard 0273681400; WebCT 0273681508.
- Bradley, N.(2005) Chapters in book: Ultraflower Case Study, page 280 In Marketing Research by Peter Chisnall, McGraw Hill, (2005) ISBN 0077108124
Conferences
- Bradley, N. (2009) Social diversity: the implications for graphology. Paper at the 4th International Graphological Congress organised by the Italian Graphological Association (AGI) in Florence, Italy (6-8 March 2009). Conference proceedings pp 420-429
- Bradley, N. (2008) Cartoons in Learning and Teaching 7th Annual Westminster Teaching & Learning Symposium. 2 July. Conference PowerPoint loop poster
- Wilson A. and Bradley, N.(2007) Response Rates in 2006. Presentation to the MRS Field Conference July 2006, Birmingham. Repeated in December 2006 and on 24 January 2007 at MRS London
- Bradley, N. (2007) How Graphology Has Been Treated by the Media. A paper presented to the conference: "Graphology - Building a Positive Media Image" 3 March
- Bradley, N.(2006) Handwriting in Exams: Student Personality or Examiner Bias? 5th Annual Westminster Teaching & Learning Symposium. 5 July.
- Bradley, N.(2006) Graphology For Business. Which companies use it? International Experience. Paper to 1st International Congress for Analytical Graphology, Santiago Chile, 3 June
- Bradley, N.(2005) Codes of Conduct for Graphology in Europe. Primo Congresso Internazionale de Grafologia citta' di Milano. Atti del congresso 21- 22 Maggio 2005. pp 331-348
- Bradley, N.(2005) Codes of Conduct and Graphology. 8th British Symposium of Graphology Proceedings, Oxford (edited by Quigley E.). British Institute of Graphologists. St Anne's College Oxford 2-3 Sept
